Saturday, December 3, 2011

BOUTIQUE BOUND!

Lily Dilly is in it's 1st BOUTIQUE!!  "How did it happen?", you ask.  Well...funny story.  I was out and about, during my lunch break, and noticed a cute boutique near by.  So naturally, I made time to stop in and check it out.  Right away I sensed this boutique had a good vibe.  It was light and airy, open and spacious, not dark and overcrowded.  The items featured were tasteful and trendy.  The boutique owner was sitting behind the register and noticed my baby bump.  She asked me the usual questions..."How far along are you?", and "Do you know what you're having?"  As I answered, she smiled and stepped out from behind the counter.  Come to find out, she is also pregnant!  We're both expecting girls and have THE SAME DUE DATE!  Can you believe it?!  Coincidence?  I think not!  We hit it off right away and chatted up a storm.  I mentioned my jewelry line and before ya know it, I'd set up my first official business appointment.  I put together a press kit that included a line sheet with pictures and pricing.  I presented it to her along with actual samples and she loved everything!  Within a week my line was displayed at the front table.  She even asked me to frame my bio page to complete the presentation.  We sold 6 pieces in the first week!  If you're in the area, please do stop by to check it out or visit their website at http://www.sorellafrettacollections.com/

This one experience has taught me so much already.  It gave me the courage to push forward and approach other boutiques.  But in this industry, you win some and loose some.  You have to have patience and faith.  Just last night I received a call from my hair salon who wants to place an order for a dozen bracelets!  My goal is 25 boutiques, if this works out, 2 down and only 23 more to go!!

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